About

Hi, I’m Sofia Carraro Rocha — founder of DOUXVENOM CREATIVE, a marketing strategy studio based in Dublin, helping small and growing businesses get found, get organised and grow with clarity. I also partner with other small businesses and sole traders to deliver tailored marketing support, from strategy through to execution.

Born in Brazil with Italian roots and now proudly calling Ireland home, I’ve spent 10+ years building marketing strategies for brands across Europe and Latin America, agency-side and in-house. For the past several years, I’ve led marketing for a Canbe Hospitality Group in Dublin, owning strategy, SEO, website management and reporting end-to-end. My work spans hospitality, retail, insurance and sport, always blending clear strategy with hands-on execution.

The name DOUXVENOM comes from the French “doux” (soft) and the English “venom” (sharp). The duality I bring to every project: approachable to work with, sharp on strategy. Soft in form, sharp in strategy.

At DOUXVENOM CREATIVE, that philosophy shapes everything I do: marketing built on data and honest reporting, delivered by someone who’s easy to work with and genuinely invested in the results.

Over the years, I’ve gone from writing SEO-driven content to leading full-scale marketing strategy for a hospitality group, delivering measurable growth, including a 20% increase in direct bookings in 2024 and a further 15% in 2025, through content marketing, SEO and website optimisation.

I believe every business deserves strategic wings, a partner that helps it plan, grow and prove its results. That’s what DOUXVENOM CREATIVE is here for.

Our Story

My path into marketing started agency-side in Brazil, working across client accounts before moving in-house and eventually running an entire marketing function solo. That range, agency pace, in-house ownership and now independent consulting, shapes how I work with every client: strategic enough to plan ahead, hands-on enough to actually deliver.

Whether it’s building a marketing strategy from scratch, improving SEO and website performance, or setting up reporting that actually shows what’s working, my mission stays simple:

To turn strategy into growth.